UAE Leisure, Entertainment and Tourism (LET) Digital Industry Forecast: Key Players and Growth Analysis 2023-2028

UAE Leisure, Entertainment and Tourism (LET) Digital Market Projected to Expand at 9.73% CAGR Through 2028

The UAE Leisure, Entertainment and Tourist (LET) Digital Services Market is projected to grow at a CAGR of around 9.73% during the forecast period, i.e., 2023-28. This is due to the government's heavy investment in the travel tourism industry to position itself as a top destination for both business leisure travelers from around the world. The UAE witnessed a significant demand for tourism-based digital services. According to the Abu Dhabi Chamber of Commerce and Industry (ADCCI), the United Arab Emirates intends to use its extensive investments in theme parks to turn them into regional international destinations for themed entertainment.

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Strategic Takeaways from the Report:

Market Sizing and Forecasting
Regulatory and Policy Influence
Competitive Trends and MA Activity
Innovation Drivers and Disruptive Technologies
Investment Hotspots and Emerging Niches
Geographical Dynamics and Trade Flows

UAE Leisure, Entertainment and Tourism (LET) Digital Market Segment Overview Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By LET Type

Tourist Attraction
- Theme Parks
- Water Parks
- Aquarium
- Museums
- Others (Zoo’s, Safari’s, Galleries etc.)
Entertainment Attraction
- Race-Tracks
- Stadium
- Theatres
- Others (Circus, Operas, etc.)
Leisure Attraction
- Adventure Parks
- Indoor Sky Diving
- Bowling Alleys
- Kart Tracks
- Others (Turfs, Escape Rooms, etc.)

Based on the LET segments, Tourist attractions gained a major market share during recent past years, owing to the rising construction development of museums theme parks in the country. Tourist attractions such as Umm Al Quwain National Museum, GAME OVER Escape Rooms, Crystal Lagoon Theme Park, Snow Abu Dhabi, etc., have been recently opened in 2022. The rising adoption of digital services by newly constructed tourist attractions is aiding in the growth of market demand for digital services to provide seamless experiences to customers.

By Service Type

Digital Marketing Services
Sales Support Services
- Information Ticketing (Online Ticketing, Self Service Kiosks, etc.)
- Cashless Management
- Customer Relationship (360 Degree CRM Solution, Annual Season Pass Management)
- Digital Signage
- Access Control
- Analytics
- Food Beverage System (FB Sales, Inventory/Recipe Management)
- Queue Management
- Navigation on Ground
- Point of Sales
- Customer Concierge Services
- Operations Management (Staff Management, Facility Management)
- Bundled Services
- Others (IT Security, Network Support, Integrated Locker Management etc.)

Here, Digital Marketing services are anticipated to witness considerable growth in the UAE Travel Tourism market during the historical period. Due to the growing trend of theme parks, visitor attractions, museums, tours parks, and cultural sites using digital marketing services such as Facebook YouTube, consumer brand campaigns, and online advertising programs to maximize the interest of tourists around the world in the UAE, digital marketing services are becoming increasingly popular.

By Region

Dubai
Abu Dhabi
Sharjah and Northern Emirates.

Among all the regions, Dubai holds the major market share in the UAE LET Digital Services market, owing to its vast famous tourism locations that attract national as well as international tourists. The expanding tourist attractions places along with the increased tourist count in the country, have been contributing to the growth of digital platforms. Additionally, these services have been popular in the country as it drives data-based insights, increase customer satisfaction, time management for an advanced system, and monetize software.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Growing Popularity of Historical Religious Tourism Sites - The development of pilgrimage sites owing to rising faith tourism in the country has been supporting the requirement of digital services at these locations. Dubai houses a large number of religious attractions for people from different nationalities who are residing in the country. Several religious historical parks and museums, like the Museum of Islamic Civilization in Sharjah Quranic Park in Dubai, are present in the country that tourists may explore with their families. Moreover, UAE is a hub of cultures, historical places, and architectural wonders that tourists visit to increase their awareness regarding other religions.

Hence, the rising tourism at these historical religious tourism sites would raise the demand for digital services to be used to enhance the tourist experience. Besides, the new projects for the construction of historical sites, such as the Natural History Museum, Kalba Heritage Museum project, etc., which are estimated to start in 2022, would further supplement the demand for digital services at these sites during 2023-2028.

UAE Leisure, Entertainment and Tourism (LET) Digital Market Competitive Snapshot from 2023-2028

The report highlights established and emerging players in the global UAE Leisure, Entertainment and Tourism (LET) Digital Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

Emaar Entertainment
Semnox Solutions Private Limited
Viva Ticket Inc.
Platinumlist
VGS Ticketing System
Ticketmaster Middle East
Gantner Electronic GmbH Middle East
Vantage Technology Ltd
Connecteam
Chetu Inc.
Others.

Their activities include partnerships, product launches, and geographic expansions.

UAE Leisure, Entertainment and Tourism (LET) Digital Industry Prime Challenge

Escalated Ongoing LET Construction Projects in the UAE to Drive the Demand for Digital Services - With the target to diversify its economy create employment, the UAE has made active investments in tourism, hospitality, and the leisure entertainment industry. Some of the ongoing LET construction projects are Zayed National Museum, Guggenheim Abu Dhabi, etc., which are expected to open by 2025. Hence, the opening of new attractions would allure numerous visitors, further enhancing the requirement for digital services.

Moreover, Dubai’s Tourism Strategy 2022-25 for international tourism the UAE government's strategy for Domestic Tourism aimed to attract tourists in the country, thereby supporting the Leisure, Entertainment, and Tourist (LET) industry. This is done to develop their infrastructure integrate digital services into their attractions to provide a comfortable seamless experience to their customers.

Thus, the continuously growing consumer appetite for the best travel experience the increasing development opening of new leisure infrastructure to attract tourists to the country would accelerate the requirement for digital services in the UAE during the upcoming period.

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